The On-The-Go Case is functional, washable, reusable, and compact– in other words, created for the everyday plein air watercolor artist. This is a case that the artist can take out camping and not worry about dirt, a case that can withstand many miles of hiking and easily packs away with your gear.
Sketches to decide what would need to fit and where it would need to fit.
It is important to think about closures, and how one accesses the contents while using the case.
Also thinking about how items are secured when the case is open.
Competitive benchmarking and analysis research- looking at what is already out and where improvements can be made.
Emily Ohl Studio 